National Main Street Conference Mobile Tour
A History in Nine Acts
Presented by Mayor Kelsey Wagner
Ponca City, Oklahoma
Era 1 of 9
The Self-Titled Era
Before 1893 · The Origin Story
This city is named for the Ponca people — not a railroad baron, not a river. The Ponca lived along the Niobrara River in Nebraska for centuries, farming and hunting bison. In 1858 and 1865, they signed treaties with the U.S. government, which promised schools, mills, and protection — and delivered almost none of it. In 1868, the government accidentally gave the Ponca's reservation to the Sioux in a treaty negotiation the Ponca weren't even part of.

In 1877, the government forcibly marched the Ponca south to Indian Territory — Oklahoma. They arrived too late to plant crops. Malaria was everywhere. Government supplies never came. Within the first year, nearly one-third of the Ponca died. Among the dead was the eldest son of a chief named Standing Bear — a boy named Bear Shield.

Standing Bear promised his dying son he'd bury him in their Nebraska homeland. In January 1879, he walked north through winter with 30 followers, carrying his son's remains. He was arrested. Two attorneys filed a writ of habeas corpus — never before done for a Native American. At trial, Standing Bear addressed the court directly: "My hand is not the color of yours, but if I pierce my hand, I shall feel pain. I am a man. The same God made us both." Judge Dundy ruled Native Americans are "persons within the meaning of the law." The year was 1879. Fifteen years before Plessy v. Ferguson. Seventy-five years before Brown v. Board.
Chief Standing Bear, who changed American law in 1879
The Southern Ponca, under Chief White Eagle, settled on 101,000 acres along the Salt Fork and Arkansas Rivers — right where we are now. Today, six tribes share deep roots here: Ponca, Kaw, Osage, Otoe-Missouria, Pawnee, and Tonkawa. They're still here. Standing Bear Park honors all six with a 22-foot bronze statue and a 63-acre museum complex — one of the most powerful places in Oklahoma.
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Standing Bear statue / Standing Bear Park, Ponca City
While the Ponca settled into their new land, a Kentucky-born Confederate veteran named Colonel George Washington Miller was paying close attention. He'd been leasing Ponca land for his cattle operation, branding his herd with the number 101. When the Cherokee Outlet — six million unassigned acres across northern Oklahoma — was announced for a land run, Miller was already positioned. He knew this land. He had relationships here. And he had a plan.
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Colonel George Washington Miller / 101 Ranch early days
The stage is set. The cannon is about to fire.
Era 2 of 9
The Fearless Era
1893–1907 · The Land Run & Founding
One hundred thousand people. September heat. Oklahoma prairie. Everyone camped and waiting. At high noon, a cannon fired — and the largest land run in U.S. history began. Six million acres, claimed in a single afternoon. Most people raced for 160-acre farms. One man, Burton Seymour Barnes, was not interested in farming. He'd already scouted a wagon road, a river ford, and a spring. Water plus road plus river equals city. He organized the Ponca Townsite Company, sold 2,300 certificates at two dollars each, and four days after the run, people drew their lot assignments from a box on Grand Avenue.
The Cherokee Outlet Opening — largest land run in U.S. history
A mile north sat a rival town called Cross — and Cross had the railroad. The people of New Ponca had what I'd diplomatically call "intense civic ambition." They offered the Santa Fe station agent two free lots and a free house move if he'd switch towns. He said yes. Legend has it they rolled the actual boxcar station away in the night. On September 22, 1894, the first train arrived in New Ponca. Boosters handed every passenger a card that read: "The trains stop here just the same as at Chicago." Cross never recovered. Today it's just a neighborhood.
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Early Grand Avenue / Santa Fe railroad depot, Ponca City 1890s
Incorporated December 19, 1893. First school: November 16, 1893 — before they were even officially a town, because education wasn't waiting for paperwork. By statehood in 1907, population was 2,529. In 1913, they changed the name from "New Ponca" to "Ponca City." Because when you've already absorbed the competition and compared yourself to Chicago, you don't need the word "New" anymore.
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Early Ponca City / Grand Avenue circa 1900–1910
A city was built. Now something was about to be discovered under it.
Era 3 of 9
The Reputation Era
1908–1929 · Oil Boom & Empire
Ernest Whitworth Marland was a Pennsylvania lawyer who'd already made and lost one fortune before heading west. In 1908 he visited the 101 Ranch, saw something in the geology others missed, and leased 10,000 acres from the Ponca tribe. In June 1911, on the allotment of a Ponca man named Willie Cries-for-War, Marland struck oil. By 1920, he controlled an estimated 10% of the world's oil production — roughly Saudi Arabia's market share today. His personal wealth: about $85 million, or $1.4 billion in today's dollars.
E.W. Marland — at his peak, he controlled 10% of the world's oil
The Miller Brothers ran 110,000 acres — the largest diversified farm and ranch in America. It had its own store, hotel, newspaper, school, oil refinery, and its own currency. In 1905, they hosted 65,000 people for "Oklahoma's Gala Day," featuring Geronimo trying to kill a buffalo with a bow and arrow. He tried three times. Missed three times. The buffalo won. The cowboys finished the job and sold the meat in fifty-cent sandwiches. Over the years, the cast of the 101 Ranch Wild West Show included Tom Mix, Will Rogers, Buck Jones — and a Black cowboy named Bill Pickett, who invented an event involving jumping off a horse and biting a steer's lip.
Geronimo, who participated in the 1905 101 Ranch Gala Day
Bill Pickett was a Black cowboy from Texas who invented the rodeo event of bulldogging — sliding off a running horse onto a running steer, twisting its neck to the ground, then biting the steer's lip and throwing his hands in the air. He was billed as "The Dusky Demon" and became one of the most famous performers of the era. Today he's in the Pro Rodeo Hall of Fame — the first Black inductee. His story started on leased Ponca land, right here.
Bill Pickett, inventor of bulldogging, first Black inductee in the Pro Rodeo Hall of Fame
If Marland was the showman, Lew Wentz was the quiet opposite. A baseball coach from Pittsburgh, too poor for college — he actually invented the arm signals umpires still use today. He ended up in Ponca City because he knocked on the door of a man who'd made a fortune in the sauerkraut business, who needed someone to check on his Oklahoma oil investment. By 1927, Wentz was one of the seven richest men in America. He sold before the 1929 crash and put the money in government bonds — the only financially smart decision in this entire story. He never married. Lived in a hotel suite he owned. Gave away money like he was trying to get rid of it. He secretly bought shoes for every poor kid in the Ponca City school system for years — people called the anonymous donor "Daddy Long Legs." He underwrote the education of five young Kiowa artists who became the Kiowa Five and launched the entire Native American art movement.
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Lew Wentz portrait / Wentz Pool sign "To the Children of Ponca City"
Between 1925 and 1928, Marland built the Marland Mansion — 55 rooms, 43,561 square feet of Italian Renaissance architecture on the Oklahoma prairie. Immediately nicknamed "The Palace on the Prairie." He also commissioned twelve leading sculptors to compete for a pioneer woman monument, paid them $10,000 each, and let the American public vote. Bryant Baker won with "Confident" — a sunbonneted woman striding forward, Bible in one hand, her son's hand in the other. Unveiled April 22, 1930. Forty thousand people attended. President Hoover gave a nationwide radio address. Will Rogers delivered the closing speech.

In 1923, Marland needed capital and brought in J.P. Morgan's banking interests. Morgan's people thought Marland was too generous. Too nice to his employees. Over five years, they bought up stock, called in loans, gained control. In October 1928, Marland was forced to resign from his own company. Then the final humiliation: his personal home technically belonged to the company. He was moved out. Dan Moran, the new president, got the house. On June 26, 1929, Marland Oil merged with Continental Oil. By mid-1929, every red triangle sign in Oklahoma had been painted over with Conoco. The $43 million debt load hit just as the stock market crashed.

The snakes won. But Marland wasn't done.
Era 4 of 9
The Speak Now Era
1929–1945 · Comeback, Scandal & War
Marland lost his company. Lost his home. Lost his fortune. So he ran for Congress. In 1932, at the pit of the Great Depression, he won. Two years later he was elected Governor of Oklahoma, inaugurated January 15, 1935. A Pennsylvania lawyer comes to Oklahoma with nothing, strikes oil, controls 10% of the world's supply, gets betrayed by his bankers, loses everything — and runs for governor. Wins. His health was failing and he never recovered financially. He died in 1941 at 66. But the infrastructure he built — the refinery, the mansion, the Pioneer Woman, the bones of this city — held after he was gone.
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E.W. Marland as Governor of Oklahoma
Marland and his wife Virginia were childless. They adopted two children from Virginia's sister in Pennsylvania — a boy named George, about 13, and a girl named Lydie, about 10. These kids went from a modest rowhouse to a world of private schools, polo ponies, and private rail cars. Then Virginia died on June 6, 1926. Seventeen months later, Marland had Lydie's adoption annulled. He was 53. She was 28. The New York Times covered it. Her birth mother broke down and wept. Lydie had a nervous breakdown. But on July 14, 1928, they married quietly — five guests, a rose-colored gown. They lived in the 55-room mansion for about two months. Then Morgan's bankers took everything. By 1931 they couldn't afford the utilities on a 55-room house. They moved into the artist's studio out back.

Marland died in 1941. He sold the $5.5 million mansion to the Carmelite Fathers for $66,000. Lydie stayed in the chauffeur's cottage. Alone. For twelve years. Then, in February 1953, she disappeared. She loaded a green 1948 Studebaker with six paintings, some personal items, and $10,000 cash. Before she left, she had someone take a hammer to the life-size statue Marland had commissioned of her. She said: smash the face first. Then she drove away. For 22 years, nobody knew where she was. The Saturday Evening Post ran the headline: "What Happened to Lydie Marland?" She was nearly declared legally dead. In 1975, a Ponca City attorney tracked her down. She came home and lived as a recluse until 1987. The smashed statue was found and restored. You can see it at the Marland Mansion today.

Opened September 20, 1927 — peak boom. Designed in Spanish Colonial Revival style. $280,000 to build. A $22,500 Wurlitzer pipe organ. It was an "atmospheric theater" — designed to make you feel like you'd stepped into a villa on the Bay of Naples. On the Oklahoma prairie. Because when you have oil money, you can put the Bay of Naples wherever you want. On February 5, 1931, Will Rogers performed to the largest crowd in the theater's history. It closed in 1985 — and we'll come back to it.

Before Pearl Harbor, Ponca City was already training Royal Air Force pilots. The Darr School of Aeronautics opened August 1941. Young British cadets arrived by train — kids who'd grown up in wartime England, suddenly in a place with unlimited food, sunshine, and Oklahoma girls who found a British accent charming. Over 1,110 pilots trained here. Seven RAF cadets died and are buried in the IOOF Cemetery. Every Flag Day, the British Union Jack flies in Ponca City for them. Meanwhile, Conoco's refinery was producing high-octane aviation gasoline — the largest such facility in the country — putting Ponca City on a list of top-ten potential Nazi bombing targets. In 2024, we were designated a WWII Heritage City by the National Park Service. One per state. That's us.
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Darr School of Aeronautics / RAF cadets Ponca City / IOOF Cemetery Union Jack
The war was won. The boys came home. And for a little while, everything was golden.
Era 5 of 9
The 1989 Era
1945–1970 · The Golden Fifties
In 1949, Conoco moved its corporate headquarters to Houston. Ponca City lost its title as home base. But Conoco didn't leave entirely — in 1952 they built their central R&D Center right here, and doubled it by 1962. Engineers, scientists, technicians. Good wages, strong benefits. The 1950s were Ponca City's golden era. Downtown thrived. The same families who built the original buildings still ran businesses in them. Grand Avenue hummed. Population climbed from 16,794 in 1940 to 24,411 by 1960. It was the kind of stability that makes you think it'll last forever.
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Downtown Grand Avenue, Ponca City, 1950s
Joe Miller was found dead in the ranch garage in 1927, car running. George Jr. died in a car accident in 1929. That left Zack trying to run 110,000 acres alone — in the Depression. He filed bankruptcy in 1932. The buildings were torn down. The ranch store burned in 1987. Eighty-two acres remain as a National Historic Landmark. Zack died in 1952. The greatest ranch in America was gone. But its legends — Bill Pickett, Tom Mix, Will Rogers, Geronimo vs. the Buffalo — those belong to this place forever. And honestly, "Geronimo vs. the Buffalo" would make an excellent band name.

By the early 1960s, the first cracks appeared. New commercial development on 14th Street pulled businesses from the core. Land was cheap out there. Parking was easy. You didn't have to fight for a spot on Grand when you could pull right up to a strip mall. The population was still growing — it would peak at 26,359 in 1990. But downtown was starting to struggle. A slow leak. And slow leaks are the most dangerous kind, because by the time you notice, the damage is done.
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Downtown Ponca City circa 1960s / 14th Street commercial development
Shake it off? We were about to try.
Era 6 of 9
The Folklore Era
1970–1990 · Decline & Resilience
Throughout the seventies, businesses left for 14th Street. Beautiful old buildings went dark. By 1980, many had boarded windows and metal facade coverings — those awful metal slipcovers someone in the seventies decided were a good idea. They were not a good idea. They were a crime against architecture. If I could go back in time and stop one thing in Ponca City history, the Morgan takeover is number one, but those metal facades are a close second. Conoco was doing fine. The money just wasn't flowing downtown anymore.
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Downtown Ponca City with metal facades / boarded buildings, 1970s–80s
In 1981, Conoco became a takeover target. Multiple companies circled — Dome Petroleum, Seagram's. DuPont won, paying $9.7 billion — at the time the largest corporate acquisition in history. DuPont's chairman came to Ponca City in 1982 and personally told residents: "I see no basis for wanting to move them." If you're sensing a pattern — powerful outsider promises stability, then breaks it — congratulations. You're keeping up. J.P. Morgan. DuPont. Ponca City has a type, and that type keeps letting us down.

While corporate drama played out in boardrooms, something quieter was happening on Grand Avenue. Verona Mair — the only female business and building owner downtown at the time — traveled to New York State to the very first year the National Main Street program was introduced. She came back convinced. She faced pushback. People said the program was unnecessary. But she kept pushing, along with Larry Hughes and Bret Carter. The Ponca City Main Street program formed in 1988, run entirely by volunteers for thirteen years. You know how hard that work is. Verona Mair did it at the very beginning of the national movement. She was one of the first. And she was right.
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Verona Mair portrait / early Ponca City Main Street program
The Folklore era is quiet stories told by people who refused to give up. But the storm was about to hit.
Era 7 of 9
The Evermore Era
1990–2010 · The Hard Years & the Comeback
In 1993, Conoco announced a major downsizing: approximately 1,400 jobs, gone. $40 million in annual payroll, gone. Conoco had once been 50% of jobs in Ponca City. After the cuts, it was 7%. Unemployment jumped from below 6% to 12% overnight. The International Economic Development Council wrote: "The town's psychology and identity was rocked." That's the polite version. The real version is families sitting at kitchen tables wondering what happens next. This city had defined itself by one company for 70 years. When those jobs went away, it wasn't just economic shock — it was an identity crisis.
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Conoco Ponca City facility / 1993 era downtown
Even in the worst moments, someone steps up. The Poncan Theatre had closed in 1985. In 1990, volunteers formed the Poncan Theatre Company to save it. Fifteen tons of plaster. DuPont reproduced the original carpet. Conoco donated $150,000 — which is a nice gesture from the company that was simultaneously firing everyone, but we took the money. On September 18, 1994 — right in the middle of the downsizing — the Poncan reopened. An act of defiance. And during renovation, workers discovered something remarkable: one of the world's largest collections of hand-painted lobby art from the 1930s, hidden behind walls for decades. It survived by being forgotten. Sometimes the best things about a place are the things that survived by being forgotten.
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Poncan Theatre restored interior / lobby art
1998: DuPont divested Conoco — largest IPO in history at the time. 2002: Conoco merged with Phillips Petroleum to form ConocoPhillips. 2009: ConocoPhillips announced it would move most remaining operations out of Ponca City. The company Marland built from a single well on Willie Cries-for-War's allotment in 1911 was, for practical purposes, gone. The refinery stayed — and stays today, operated by Phillips 66, 200,000 barrels a day, largest in Oklahoma. But the corporate presence, the office jobs? Gone. At some point you stop dating the out-of-town corporation and start investing in yourself.

The Ponca City Development Authority formed in 2003. In 2008, PCDA, OSU, and ConocoPhillips launched the Unmanned Systems Lab — a national sensor testing center. Pioneer Technology Center expanded workforce training. The economy was diversifying, slowly but deliberately. And in 2007, the Conoco Museum opened — free admission. The full story of how a kerosene distributor became a global energy giant, with Ponca City at the center of it.

The Evermore era was about holding on. The next one's about what happens in the quiet.
Era 8 of 9
The Midnights Era
2010–2020 · Quiet Reinvention
In 2012, ConocoPhillips split: ConocoPhillips kept exploration, Phillips 66 got the refinery. The corporate identity synonymous with this city for a century was now split between two Houston companies that thought about Ponca City approximately as often as you think about your ex from college. Population: 25,387 in 2010. About 24,400 in 2020. A slow, steady decline. But things were happening in the quiet. Standing Bear Park became a destination. Downtown murals started going up. The Sunny Days Mural Fest brought color to the alleys. The Painted Fox Project scattered playful fox sculptures around town. City Arts opened at City Central. Not a boom. Not a headline. Just the slow, unglamorous work of caring for a place when there's no one writing you a check to do it.

And then the clock struck midnight on a new decade.
Era 9 of 9
Right Now
2020–Present · Writing the Next Chapter
Our downtown has too many vacant buildings — gorgeous bones of oil-money architecture from the 1920s and 30s, sitting empty. Until recently, our Unified Development Code allowed property owners to use commercial buildings in the Central Business District as personal storage. That is not what those buildings are for. We've formed a Mayor's Task Force on Downtown Revitalization. Vacancy ordinances. Renovation incentives. CBD property tracking. Partnering with Ponca City Main Street on the Four-Point Approach with real data and real accountability. We're building new housing. The Phillips 66 refinery still runs 200,000 barrels a day. The six tribes are still here, still vital.

Every era of Ponca City's history has the same plot: someone builds something extraordinary. Someone else tries to take it away or neglect it. And then someone steps up and fights for it. Standing Bear walked through winter and changed the law. Burton Barnes stole a train station because he believed this prairie deserved to be a city. Marland built an empire, lost it all, and ran for governor because he didn't know how to quit. Verona Mair went to New York and came back determined to save a downtown nobody else believed in. Volunteers put fifteen tons of plaster into the Poncan because they believed beauty was worth saving. That's the thread. That's Ponca City. It's not about oil or land or money. It's about the people who decide that a place matters — and then do the work to prove it.

"We've been counted out before.
We're still here.
We're doing that work right now."
Mayor Kelsey Wagner · Ponca City, Oklahoma
National Main Street Conference · 2026